Intelligence Pathways - Business Intelligence and Competitive Insights
HOLISTIC COMMUNICATIONS

By: Intelligence Pathways Team 28-Jan-2015

"While holistic communications planning has been a buzz phrase for about 20 years, generally creating more buzz than action, the dramatic changes in the consumer and media landscape that we have seen in the early years of this new century have brought new urgency to the need to walk the talk of holistic communications."





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