Let’s face it. IF you are in business, you have a consumer. So, in many ways, every market is a consumer market. When we speak of consumer markets under this category, we refer to end consumers or B2C consumers. Many B2B companies also have consumer markets so there is some overlap in our capabilities and the markets we serve. For instance, Healthcare has a consumables market segment, as does building products. As a result, we have a category for consumer, but we understand that consumers are everywhere. For the purposes of explanation, we consider the consumer market beverages, fashion, food, appliances, some electronics and other items sold on the mass market.
We, at Intelligence Pathways, are well versed in these markets have have conducted large scale strategic planning assessments, mass market customer insights research, customer segmentation analysis, “go-to-market” analysis and implementation, field sales intelligence and analysis, cost reverse engineering and a myriad of other programs supporting the consumer market in many industries where the customer experience value chain is paramount. Ask us and we will be happy to supply you with abstracts and past performance as supporting evidence.