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  • Accurate market share measures are based on accurate measure of market size!

    Inaccurate measurements can have severe consequences to a company!

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Market Share / Market Size   Reporting
STANDARD REPORTING SERVICES
Companies often use market share as a measure of company progress and status within the market environment in which they compete. Accurate market share measures are based on accurate measure of market size. The two measures go “hand in hand”. Although they seem like obvious measures, they are often skewed. Inaccurate measurements can have severe consequences to a company. Although it sounds easy enough to develop these measurements, they are reliant on complex segmentation development and analysis. Intelligence Pathways Leadership has direct executive level experience in the development of these measures and the supporting segmentation program implementation. Let us guide you through our proprietary methods to identify, develop and use complex customized segmentation modeling, develop the supporting systems including workflow and dataflow to capture the information and build you true measures of Market Share and Market Sizing.



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