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Intelligence Pathways Blog

Differentiate your company from your competitors

Differentiate your company from your competitors
12-Feb-2015

“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or ... [Full story]

Define your business goals

Define your business goals
10-Feb-2015

"Define your business goals with social media. Until you determine what your goals and objectives are there is no way to measure success." [Full story]

Holistic communications

Holistic communications
28-Jan-2015

"While holistic communications planning has been a buzz phrase for about 20 years, generally creating more buzz than action, the dramatic changes in the consumer and media landscape that we have seen in the early years of this new century have brought new urgency to the need to walk the talk of holistic ... [Full story]

The state of competition

The state of competition
26-Jan-2015

“We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles - functional features, emotional appeals - that will draw people to their product.” [Full story]

Competitive Advantage

Competitive Advantage
22-Jan-2015

“If you know yourself, but not the enemy - for every victory gained you will suffer one defeat!” [Full story]

What do you need to start a business?

What do you need to start a business?
20-Jan-2015

“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” [Full story]


16-Jan-2015

"Products are made in the factory, but brands are created in the mind.” [Full story]

The role of IT in business

The role of IT in business
12-Jan-2015

"The role of IT in business has changed dramatically during the last several years thanks to the data boom, and simply providing technology infrastructure is no longer enough to achieve a viable data strategy." [Full story]

Competitor Monitoring

Competitor Monitoring
08-Jan-2015

"Through competitor monitoring you can discover new opportunities with potential customers and understand how much of your market niche is covered by your competitors." [Full story]

Information is the oil of the 21st century, and analytics is the combustion engine.

Information is the oil of the 21st century, and analytics is the combustion engine.
06-Jan-2015

"Information is the oil of the 21st century, and analytics is the combustion engine." [Full story]

There are times at which it is right not to listen to customers

There are times at which it is right not to listen to customers
02-Jan-2015

“There are times at which it is right not to listen to customers, right to invest in developing lower performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.” [Full story]

The important thing about outsourcing

The important thing about outsourcing
29-Dec-2014

"The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles." [Full story]

Measuring brand appeal

Measuring brand appeal
17-Dec-2014

"Measuring the brand appeal to your customers is the fastest way to figure out how people feel about your brand and competition on the Social Media." [Full story]

Social Media Monitoring

Social Media Monitoring
10-Dec-2014

"Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies." [Full story]

Eclipse Your Competition by Leveraging Social Media

Eclipse Your Competition by Leveraging Social Media
04-Dec-2014

“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” [Full story]

Brand Profitability

Brand Profitability
02-Dec-2014

"Predictability, it turns out, is what makes a brand fit with consumer expectations and keeps it profitable." [Full story]

Future of analytics

Future of analytics
27-Nov-2014

“In 2015 organizations will be forced to confront the inability of analytics and reporting platforms to do more than basic, lightweight integration of data at the desktop.” [Full story]

Business intelligence for small businesses

Business intelligence for small businesses
25-Nov-2014

"Business intelligence is not something to enter into lightly, but for some small businesses it could be the key to moving to the next level." [Full story]

The Internet Dialogue

The Internet Dialogue
21-Nov-2014

"The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions." [Full story]

Consumer Expectations

Consumer Expectations
19-Nov-2014

"Consumer expectations are often set outside of your own industry. Maybe it is because Intelligence requires context and thoughtful analysis, contemplation for what it really means data is likely to be accepted while intelligence is more apt to be debated and ... [Full story]


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