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Intelligence Pathways Blog

How to Analyze Competitors Social Media Marketing Strategy

How to Analyze Competitors Social Media Marketing Strategy
27-Jul-2018

With the boom of social media in recent years, more and more companies make investment in social media marketing a priority in their engagement strategy. Social media provides ample opportunity for marketing through sharing texts, images, and videos, and helps boost sales and brand visibility.(1) Social media also gives you the opportunity to position ... [Full story]

 Unstructured Data – Benefits, Challenges and Ways to Manage It

Unstructured Data – Benefits, Challenges and Ways to Manage It
26-Jul-2018

With the advent of technology and modern applications, data has become predominantly unstructured in the form of text, video files, social media posts, and emails. As a result, it has become harder to manage since it does not have a specific format and does not fit traditional database models.(1) By 2022, it is forecast that 93% of all data in the ... [Full story]

Bulgaria – the outsourcing hub of the Balkans

Bulgaria – the outsourcing hub of the Balkans
24-Jul-2018

The Central and Eastern Europe (CEE) region has become one of the most attractive regions for foreign investment and outsourcing in recent years. According to the Financial Times, economic growth in the region for 2017 is 2.5% and is expected to rise to 2.6% in 2018(1). In light of Brexit, many UK companies turn to outsourcing as a way to employ ... [Full story]

Intelligence Pathways to Speak at the 22nd SCIP European Summit in Portugal

Intelligence Pathways to Speak at the 22nd SCIP European Summit in Portugal
05-Oct-2017

Monica Angelova, Founder and Managing Director of Intelligence Pathways is delivering a presentation on Integrated Intelligence Professional and Closing the Financial Skills Gap along with Tina Bundgaard from Denmark for SCIP University at the 22nd SCIP European Summit in Portugal. The 22nd SCIP European Summit in Portugal taking place 13-15 ... [Full story]

Intelligence Pathways to Speak at the 21st SCIP European Summit in Prague

Intelligence Pathways to Speak at the 21st SCIP European Summit in Prague
21-Sep-2016

Monica Angelova, Founder and Managing Director of Intelligence Pathways is delivering a presentation on Integrated Intelligence in the Era of Social Media along with Tina Bundgaard from Denmark for SCIP University at the 21th SCIP European Summit in Prague. The 21st Annual SCIP European Summit taking place 7-9 November, 2016 at the Prague Marriott ... [Full story]

Monica Angelova To Speak at The Advent of the New Silk Road in Shanghai China

Monica Angelova To Speak at The Advent of the New Silk Road in Shanghai China
01-Mar-2016

Monica Angelova, Founder and Managing Director of Intelligence Pathways is one of the key notes delivering a presentation on Customer Intelligence, Insights and Analysis for SCIP/CICI The Advent of the New Silk Road in Shanghai China on March 31, 2016. Monica Angelova, will be discussing the integration of customer insights with competitive ... [Full story]

Monica Angelova to Deliver a Presentation on Customer Intelligence Insights & Analysis for SCIP U

Monica Angelova to Deliver a Presentation on Customer Intelligence Insights & Analysis for SCIP U
20-Oct-2015

Monica Angelova, Founder and Managing Director of Intelligence Pathways is delivering a presentation on Customer Intelligence, Insights and Analysis for SCIP University at the 20th Anniversary SCIP European Summit in Madrid on November 2, 2015. The summit will mark a running start with a SCIP University Fundamental Certification Track involving senior ... [Full story]

If you deprive yourself of outsourcing

If you deprive yourself of outsourcing
20-May-2015

"If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business." [Full story]

Knowledge and CI

Knowledge and CI
13-May-2015

"Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage." [Full story]

And so if your competitors aren

And so if your competitors aren't growing
30-Apr-2015

“And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.” [Full story]

Poor firms ignore their competitors...

Poor firms ignore their competitors...
22-Apr-2015

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” [Full story]

The power of Social Media

The power of Social Media
20-Apr-2015

"The truth is, social media — when used strategically over time, is the most powerful form of marketing and market research the world has ever seen." [Full story]

A Huge And Competitive Market For Consultants Will Arise

A Huge And Competitive Market For Consultants Will Arise
16-Apr-2015

"As technology makes it easier for a business to find and collaborate with outside expertise, a huge and competitive market for consultants will arise." [Full story]

BI and OI

BI and OI
09-Apr-2015

" We think that there’s a beautiful co-existence between BI and Operational Intelligence. In fact, it’s almost obvious in plain sight that there’s a natural fit because the data warehouse is where you do strategic analysis for a business. " [Full story]

Research is to see...

Research is to see...
07-Apr-2015

"Research is to see what everybody else has seen, and to think what nobody else has thought." [Full story]

Customer Loyalty

Customer Loyalty
03-Apr-2015

“It's a real challenge to earn back trust and loyalty where a disappointed customer is concerned.” [Full story]

Social Media First Platform

Social Media First Platform
09-Mar-2015

"No matter what, the very first piece of social media real estate I’d start with is a blog." [Full story]

Business Impressions

Business Impressions
26-Feb-2015

"Nobody counts the number of ads you run; they just remember the impression you make." [Full story]

Market To Your Best Customers First

Market To Your Best Customers First
24-Feb-2015

“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.” [Full story]

Competition is the keen cutting edge of business

Competition is the keen cutting edge of business
20-Feb-2015

“Competition is the keen cutting edge of business, always shaving away at costs.” [Full story]


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